Copywriting Portfolio
Here are some of the campaigns I helped to create, from creative strategy to concept to execution.
The Field Guide to UNH
Reimagining the UNH viewbook
Learn more about the creative development of a viewbook that is equal parts journey and destination.
What if new was a place?
A welcome packet that puts admitted students right on the cusp of new college experiences
Learn more about this impactful print package.
Something New, Something Blue
Inspiring alumni to tap into new possibilities with a sense of timeless pride.
Learn more about this 360-degree campaign that integrates live events, print collateral, and social marketing around a beautiful pin just for alumni volunteers.
This is your moment.
Turning an invite for Commencement into an emotionally-resonant story.
Learn more about creating the visual and narrative anchor for an integrated Commencement experience for graduates and their families.
This is where it all adds up.
An accessible financial aid literacy content strategy that meets admitted students and their families where they are
Learn more about the content strategy that contributed to a 6% yield increase in 2022.
The drive that unites us
Sustainability marketing on the move
Learn more about telling the story of sustainability that is about so much more than going green.
