A fresh take on the admitted student welcome packet that participates in the University of New Hampshire's "University of New" campaign while putting students right at the center of all the experiences that await them at UNH.

Designer: Joel Kushke

Map Illustration: Daniele Simonelli

ECDs: Nate Baker and Chandra Carson

Brand Strategy: Kasey Glode

As students unfold a custom envelope, they encounter postcards from some of the amazing future experiences at UNH. This approach is a little bit vintage and entirely new. Instead of telling students about why they should choose UNH, these postcards position them on a journey that's already begun.