The University of New Hampshire is a pioneering leader on sustainability. They were the first university in the country to establish an endowed sustainability program and are today one of the most sustainable universities in the country. When the sustainability office reached out to UNH Marketing to create a new bus wrap, it came with a big challenge: a message that captured the breadth of UNH sustainability efforts. Instead of simply focusing on standard tropes of "going green" messaging, I sought to evoke the spirit you feel on campus, where everyone is proud to be part of taking real action on the world's most urgent challenges.