How to navigate your financial aid award
Market research indicated that many students and families don't feel empowered to navigate their different awards, leading to the assumption that the biggest award must be the best value. Drawing on the success of financial literacy social media accounts, I concepted a financial aid content strategy that would use straightforward language and bright infographics to empower students (and their families) to understand and compare their awards. Content marketing video above.
Value and financial aid literacy campaign for admitted students
There was a print anchor piece sent just after the FAFSA deadline along with two complementary videos and an email and blog series, all integrated around the same powerful message: this is where it all adds up.
Designer: Kasey Glode
Video: David Vogt
